Image Consulting for Alignment

This is a new type of image consulting, where we focus on aligning your self-expression with the story you want to tell.

What this is

This service is for when you want to change the impression you give, either to other people, to yourself, or both.

It’s tailored to who you are, what you want, and the context you live in. Your desired image is infused everywhere you exist, so we design it for your real situations: online, in real life, or both.

Sometimes the goal is external: you want people to quickly understand who you are, what you do, or what you intend professionally, socially, creatively, or with your audience.

Sometimes the goal is internal: you want your own self-image to catch up with the person you’re becoming, so your everyday cues (what you see in the mirror, what you wear, how you move, the patterns you repeat) stop contradicting your direction.

Either way, the work is alignment, so your self-expression tells the same story you’re trying to live.

How we are different

PRIMARY OBJECTIVE

1 To help you change your self-expression so you look and feel different than before. Your image is redesigned around who you are, what you want, your intention, and the context you live in.

Image Alignment Consulting (offered):

Traditional Image Consulting (not offered):

To help you look more put-together and attractive than before by optimizing attractiveness according to a specific beauty standard and the consultant’s view of what’s flattering for your body shape and natural features.

CONSULTANT’S ROLE & BACKGROUND

2 IAC: The consultant translates your intentions, potential, and desired outcome into a clear visual story, so what you intend is visible, consistent, and believable. The consultant is trained in cinematic visual storytelling and character design.

TIC: The consultant recommends style and grooming choices based on your physical features (body shape, proportions, skin/hair/eyes) and their definition of what looks “better” on you. The consultant is trained in traditional image consulting methods, for example, color analysis theory.

METHOD & SCOPE

3 IAC: Character design + holistic embodiment. We adjust the full signal (visuals, presence, and the choices that shape perception) so you get the response you’re aiming for, online and in real life.

TIC: Flattery-based styling guided by professional norms and mainstream taste. Mostly wardrobe, grooming, and styling aimed at polish.

Use cases

This option is for when you want your image to open doors instead of keeping them closed.
The goal is coherence, so what you’re trying to achieve is unmistakable, and your image no longer interferes with what you want, but works in service of it.
How we do this: Your intention sets the direction for how your image needs to function. We look at how you’re currently being read through appearance, presence, and self-expression, and assess how they have affected your goals thus far.
Your image, presence, and self-expression are shaped to support a specific intention, socially, creatively, professionally, or publicly. We work with the full image system: appearance, presence, behaviour, tone, and visual expression. Across contexts, in real life and online. Everything you give off is considered part of the same signal.
This option is for the in-between moment where you’ve released the old version of you, and the new one isn’t fully seen yet, whether the shift was chosen or initiated by circumstance.
For the evolution to become real, the new you needs to be created intentionally, then made visible, and anchored. This service is made for the situations where one dramatic appearance change isn’t enough to signal that you’re in a new phase. You need all old signals edited out and replaced with a new visual language, so you feel free of the past.
The goal is that you start to believe you’re the new version of you. This means everything is fully tailored to your context, because what pulls you back or builds you forward is specific to your history, your environment, and the visual cues you live with that keep reactivating the old identity. You outline who you’re becoming, and together we anchor it as the new you.
How we do this: This is a consulting container designed for people who need their external world to match the decision they’ve made with the same level of precision and power. The work is holistic and practical at the same time, because a character is built through both meaning and execution.
We work with the same logic used in narrative creation and character design. We treat identity as narrative; self-concept is the script you live from, and self-expression is how that story becomes visible in your life. We shape both, so the new version is embodied internally and seen externally, without any mixed signals. We move through two phases: first, we define the character you’re becoming, then we translate it into your reality through a tailored execution plan.

Who this is for
You…
- know yourself well, and you know what you want.
- have already made the internal decision to change, and you’re not interested in going back.
- have outgrown the old version of you, and are ready to leave it behind.
- are focused on building forward, not looking back.
- want momentum and are not resistant to change.
- are action-oriented and ready to implement a method.
- see yourself as an active author in your life, instead of using circumstances as excuses.
This is not therapy.
This is a clear process to follow through with change.
This option is for when you’re done self-analyzing and want to start showing your ideal self.
Self-development culture taught you how to name your patterns, however that was never meant to be the end goal. Understanding loosens the grip of what shaped you, but it does not automatically create a new version of you. You can be highly self-aware and still live beneath your own potential.
This work treats change as a deliberate, creative action with direction.
The goal is coherence between self-concept and self-expression, so your image stops contradicting what you know is true about you. What is outdated, distorted, or misaligned is identified and removed from your signal. What is essential is clarified and made visible.
How we do this: We use the logic of narrative-based character design to identify what in your current story is still running the show, and where it leaks into your expression. We clarify the character you are meant to show up as now, then translate it into a precise visual language and presence across digital and physical life. Every choice is tailored to you and your context, so the version you are becoming is obvious to you and others.

A man in a black t-shirt and black pants is lifting dumbbells while seated in a gym. He is holding a dumbbell in each hand, with his arms bent at the elbows. The background includes shelves with more dumbbells and a textured wall.

A woman sitting outdoors near tall grass and trees, wearing a sweatshirt and a headscarf, looking at the camera.

Black and white portrait of a young man with short hair, nose piercings, and rings on his fingers, resting his chin on his hand and looking downward.

A woman crouching outdoors with a white cat, surrounded by green foliage.

 All photographs concepted & shot by Martta Norvanto. Each photograph is an expression of the subject's identity and desired image.

Next step

This work is available on a limited basis.

A short form is used to understand context before moving forward.

From there, scope and format are determined individually.

This service is provided by Martta Norvanto.

I’ve always had a strong pull toward visuals, identity, and self-expression, through my own exploration and also through film studies and creative direction.

People describe me as open-minded, authentic, and honest. I’m also very specific. I’m known for identifying issues very fast, and for always having an opinion and a solution. I don’t give vague inspiration or generic advice. I am extremely solution-oriented, so we aren’t a match if you can’t handle direct feedback.

I am very good at building a believable shift in direction. Clients usually come to me for one of two things. Either they want a full visual identity built from a lot of information, tied to a specific personal aim. Or they come with a more abstract direction, usually an adjective without their own detailed opinions: more professional, cooler, hotter, more feminine, more powerful, more high-value.

If the request is for the wrong reasons, I won’t help, but if that’s genuinely how you feel on the inside, then making the outside match is simply good communication. This kind of work is fun for me, and I approach it like character design. I don’t have training in fashion, styling, or beauty, only building believable characters who exist in the real world. So this type of consulting is highly based on my aesthetic opinion and judgement.

Image Consulting for Alignment

This is a new type of image consulting, where we focus on aligning your self-expression with the story you want to tell.

What this is

This service is for when you want to change the impression you give, either to other people, to yourself, or both.

It’s tailored to who you are, what you want, and the context you live in. Your desired image is infused everywhere you exist, so we design it for your real situations: online, in real life, or both.

Sometimes the goal is external: you want people to quickly understand who you are, what you do, or what you intend professionally, socially, creatively, or with your audience.

Sometimes the goal is internal: you want your own self-image to catch up with the person you’re becoming, so your everyday cues (what you see in the mirror, what you wear, how you move, the patterns you repeat) stop contradicting your direction.

Either way, the work is alignment, so your self-expression tells the same story you’re trying to live.

How we are different

PRIMARY OBJECTIVE

1

To help you change your self-expression so you look and feel different than before. Your image is redesigned around who you are, what you want, your intention, and the context you live in.

Image Alignment Consulting (offered):

Traditional Image Consulting (not offered):

To help you look more put-together and attractive than before by optimizing attractiveness according to a specific beauty standard and the consultant’s view of what’s flattering for your body shape and natural features.

CONSULTANT’S ROLE & BACKGROUND

2

IAC: The consultant translates your intentions, potential, and desired outcome into a clear visual story, so what you intend is visible, consistent, and believable. The consultant is trained in cinematic visual storytelling and character design.

TIC: The consultant recommends style and grooming choices based on your physical features (body shape, proportions, skin/hair/eyes) and their definition of what looks “better” on you. The consultant is trained in traditional image consulting methods, for example, color analysis theory.

METHOD & SCOPE

3

IAC: Character design + holistic embodiment. We adjust the full signal (visuals, presence, and the choices that shape perception) so you get the response you’re aiming for, online and in real life.

TIC: Flattery-based styling guided by professional norms and mainstream taste. Mostly wardrobe, grooming, and styling aimed at polish.

Use cases

Next step

This work is available on a limited basis.

A short form is used to understand context before moving forward.

From there, scope and format are determined individually.

This service is provided by Martta Norvanto.

I’ve always had a strong pull toward visuals, identity, and self-expression, through my own exploration and also through film studies and creative direction.

If you’re ready to start looking more like who you are on the inside, fill out the form above and I will get back to you.

- Martta

Meet the Consultant

Have a question? Send a message:

ALIGNMENT STUDIOS

Image Consulting for Alignment

This is a new type of image consulting, where we focus on aligning your self-expression with the story you want to tell.

What this is

This service is for when you want to change the impression you give, either to other people, to yourself, or both.

It’s tailored to who you are, what you want, and the context you live in. Your desired image is infused everywhere you exist, so we design it for your real situations: online, in real life, or both.

Sometimes the goal is external: you want people to quickly understand who you are, what you do, or what you intend professionally, socially, creatively, or with your audience.

Sometimes the goal is internal: you want your own self-image to catch up with the person you’re becoming, so your everyday cues (what you see in the mirror, what you wear, how you move, the patterns you repeat) stop contradicting your direction.

Either way, the work is alignment, so your self-expression tells the same story you’re trying to live.

How we are different

PRIMARY OBJECTIVE

1

To help you change your self-expression so you look and feel different than before. Your image is redesigned around who you are, what you want, your intention, and the context you live in.

Image Alignment Consulting (offered):

Traditional Image Consulting (not offered):

To help you look more put-together and attractive than before by optimizing attractiveness according to a specific beauty standard and the consultant’s view of what’s flattering for your body shape and natural features.

CONSULTANT’S ROLE & BACKGROUND

2

IAC: The consultant translates your intentions, potential, and desired outcome into a clear visual story, so what you intend is visible, consistent, and believable. The consultant is trained in cinematic visual storytelling and character design.

TIC: The consultant recommends style and grooming choices based on your physical features (body shape, proportions, skin/hair/eyes) and their definition of what looks “better” on you. The consultant is trained in traditional image consulting methods, for example, color analysis theory.

METHOD & SCOPE

3

IAC: Character design + holistic embodiment. We adjust the full signal (visuals, presence, and the choices that shape perception) so you get the response you’re aiming for, online and in real life.

TIC: Flattery-based styling guided by professional norms and mainstream taste. Mostly wardrobe, grooming, and styling aimed at polish.

Use cases

Intention: show your ambition

Reinvention: show your evolution

Self-actualization: show your potential

Next step

This work is available on a limited basis.

A short form is used to understand context before moving forward.

From there, scope and format are determined individually.

This service is provided by Martta Norvanto.

I’ve always had a strong pull toward visuals, identity, and self-expression, through my own exploration and also through film studies and creative direction.

If you’re ready to start looking more like who you are on the inside, fill out the form above and I will get back to you.

- Martta

Meet the Consultant

Have a question? Send a message:

ALIGNMENT STUDIOS