Alignment for Businesses

We help established companies become what they claim to be,

and small businesses and startups to become what they dream to be.

Before we talk about what we do, let’s look at what’s currently going on:

  • Trust in companies is collapsing, especially among Gen Z

    Only 59% of Gen Z believe companies are doing what they say they stand for.
    Younger audiences are demanding real action, not just slogans.
    Edelman Trust Barometer 2024 across industries including tech, consumer goods, healthcare, finance and media.

  • Authenticity is now a deciding factor in brand relationships

    72% of global consumers say a brand’s authenticity directly impacts their purchasing decisions.
    Most brands fail to express this authenticity clearly, especially online.
    Deloitte Global Marketing Trends 2024, multi-industry, B2B and B2C.

  • Traditional marketing is failing to engage audiences

    More than 75% of CMOs report that standard campaign strategies are no longer effective.
    Audiences are oversaturated and increasingly resistant to “marketing-sounding” content.
    Source: Gartner CMO Strategic Priorities 2025, cross-industry data from global CMO respondents.

  • Employer branding no longer reflects employee reality

    Companies often promote idealized workplace cultures that don’t match real experiences.
    This leads to poor retention and rising distrust.
    Employees are now looking for alignment with their personal identity and values, not just perks.
    McKinsey Future of Work Report 2024, focus on tech, consulting, healthcare and service industries.

  • Brand consistency is still a major challenge

    81% of companies struggle to maintain a unified brand identity across platforms.
    This weakens brand recognition and long-term impact.
    Lucidpress State of Brand Consistency 2024, includes media, retail, SaaS and education sectors.

  • Company image doesn’t match internal culture

    62% of employees say their company’s public image doesn’t reflect internal reality.
    This disconnect erodes internal trust and makes Gen Z recruitment harder.
    PwC Workforce Hopes and Fears 2024, based on over 50,000 workers in various industries.

  • Companies are expected to feel authentic, trustworthy, transparent, human, relevant, meaningful and purpose-driven.

    But no one’s actually helping them do that.

    Most companies fall short, for different reasons. Big companies keep sounding fake and small businesses and startups don’t have the resources to meet today’s demands.

  • Because most providers were trained to sell, not to express.

    They’re trying to solve a new cultural problem with old marketing tools.
    They apply design and messaging like a template, but don’t address what’s underneath. And it’s not working.

  • When communication doesn’t match reality, trust breaks.
    And once that happens, people disconnect.

    They stop looking for jobs. They stop caring. They scroll past.

    Internally, teams feel it.
    Externally, audiences tune out.
    Companies lose direction, and money gets wasted on branding no one believes.

    Over time, people stop expecting anything real from work, brands, or culture.
    The result is disconnection everywhere:
    identity, purpose, and each other.

The Solution

Since this is a communication problem, a culture problem and a trust problem, it takes people who know how to express meaning. Who understand authenticity, not as a slogan, but as something you can feel.

That’s our background. We don’t come from marketing or advertising. We come from film, television and communications, fields built on story, clarity and emotional truth. Additionally, we are part of Gen Z, giving us an authentic perspective on today’s culture and communication.

Reach out, and we’ll explore how to help you best.